Last week I came across two contrasting marketing promo ideas, well worthy of a postcard. Good times or bad times, its imperative for marketers to pool all their energies n creativity to keep the company register ringing all the time.
MJ in death has pushed the record sales beyond our imagination. Fans just don't seem to get enough of his music. His albums are topping charts all across the globe. Sony Music is working overtime to make the MJ catalogue accessible to his ardent fans in India post his untimely death. In fact it has given a shot in the arm to the sagging fortune of this Music Label.
What really made me sit up and admire the brilliance, was a simple idea put across by the music company to sell a compilation of all MJ's No.1 songs at Traffic Intersection , for a mere Rs 99 . Given MJ's popularity and the all round buzz post his death, I think it's killer of an idea which needs to be applauded. Guy's at Rolling Stone ! hope you are listening.
In store promos is a great way to attract the prospects, but one has to be little careful in choosing the place. A personal hygiene product company has tied up with Cafe Coffee Day to Sample it's new range of sanitary napkins - K. Nothing wrong with that I suppose. But where the idea has got messed up , is the choice of display area. The placement of the towering stands, which look more like replica of Eiffel Tower is placed right between the hot seat and the Male pee pot. Given the size of the rest rooms, it can be rather discomforting if someone is in a real rush. Imagine pushing the stand and making a place.....ummm, now that's quite a drill. Isn't it?? I think these guy's have got it all wrong.
Thank God not every marketer has an eye on the rest rooms............... just yet .
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