"Marketing is too important an area to be left alone in the hands of the marketing department ". How true Mr. David Packard........how true. Marketing should encompass every function, every department, every individual on the floor. Marketing is the lifeline of modern business. It should permeate right to the core, the very being of an organization.
Unfortunately very few indulge in the real deal. And even lesser number foster a culture where marketing takes the center stage. As long as marketing remains the fiefdom of the upper echelons of the corporate ladder, the real power of this pivotal discipline can never be unleashed.
The need for marketing to become a way of life across the board, has never been stronger. Every individual has to learn the importance of marketing. In these fiercely competitive times, the only thing that will differentiate the winner from an also ran, would be a 360 degree marketing approach. The deft handling of this fabulous ...........Art........or is it Science?? will save the day for any organization.
Unfortunately very few indulge in the real deal. And even lesser number foster a culture where marketing takes the center stage. As long as marketing remains the fiefdom of the upper echelons of the corporate ladder, the real power of this pivotal discipline can never be unleashed.
The need for marketing to become a way of life across the board, has never been stronger. Every individual has to learn the importance of marketing. In these fiercely competitive times, the only thing that will differentiate the winner from an also ran, would be a 360 degree marketing approach. The deft handling of this fabulous ...........Art........or is it Science?? will save the day for any organization.
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