Reader behaviour has under gone a massive change in the last decade or so . The prime reason for this shift is technology and of late economic challenges all over the world. Publishers of Magazines are really up against it in most of the markets. They are finding it tough to arrest the dwindling readership figures year on year. Well, this doesn't mean that it's Armageddon for the printed word just yet.
Even in this chaos there's a sliver lining , some fabulous magazines are quietly championing the cause of print and are engaging the readers like never before. They are thrusting forward full steam and are busy defying the odds.......and winning. They continue to enjoy the patronage of readers around the world. The Economist to my mind is one such revered title which has braved the downturn. People who are familiar with the title are aware of it's credibility and the top notch editorial standards. This great magazine claims "it's not a chronicle of economics, rather it strives to take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress" .
The spark for this post came from one of the latest covers of The Economist. I just couldn't resist myself from talking about it. Every Issue of The Economist has a very interesting cover..... the copy, the picture, everything is so different about the magazine. Well, I think what distinguishes The Economist and the rest of the pack, is the belief that everything that you do within and outside of the magazine is important. Though the most pivotal thing is what lies between the covers, the rich credible content .....BUT EQUALLY PARAMOUNT IS THE WAY YOU PRESENT IT, PACKAGE IT.........YOU GOT TO COVER IT WELL! Whatever you do, do it with a panache !!
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