UTTERLY BUTTERLY DELICIOUS !!

Sorry no marks for guessing. We all know it's Amul.... An Iconic Brand, a true lovemark( please visit the link at the bottom of the Postcard, to know about the concept of Lovemarks & the guru Kevin Roberts). Coined from Sanskrit word "Amoolya" meaning priceless, Amul is a brand loved by young and grown-ups alike in India. It's a brand that's been used in millions of homes since 1946.

The spark for this post came from the new outdoor advertising message that I saw while driving to the office this morning. And this time the theme for the latest brand communication was based on last week's Volcanic eruption in Iceland. Brilliant I say. Though I don't exactly remember, but it went something like this " FLIGHTS DIS- ERUPTION", NOT TO WORRY........AMUL! YOU'LL SIMPLY LAVA IT ". Coming to the visual, no Amul poster is complete without the famous round eyed, chubby cheeked utterly butterly girl ( Amul Moppet), who was right up there towering over the advertisement copy .

A journey of excellent storytelling about anything that's newsy, from anywhere in the world, that started way back in 1967, is still going strong.................AND I AM SIMPLY LOVING IT.......... ALWAYS HAVE.

http://www.saatchikevin.com/

THE BEAUTY AND THE BEAST..........PICTURE OF THE MONTH

This breathtaking picture taken by Lucas Jackson of Reuters on April 17, 2010 in Eyjafjallajokull is probably one of the greatest of all times, according to me.

WOW!!!!

BACK IN THE SKY.......BACK IN BUSINESS ...EUROPE RISING FROM THE ASHES

Finally after a weeks misery, Europe's sky is all set to wear blue again.Menacing ash filled clouds are slowly but surely clearing up and everybody seem to be smiling again. It makes a lovely sound when the cash register starts to ring......And Europe can't wait :-)

HAPPY PROFITING EUROPE !!

DARK DAYS !!................POSTCARD FROM ICELAND

It seems this time Eyjafjallajokull Volcano in Iceland has presented a greater challenge than pronouncing it's name. Sky seems to be deserted without those massive big birds carrying the passengers across Europe. Volcanic Ash kept many flights grounded. We can never be sure of what goes beneath the calm surface of mother nature. Isn't it ??