UTTERLY BUTTERLY DELICIOUS !!

Sorry no marks for guessing. We all know it's Amul.... An Iconic Brand, a true lovemark( please visit the link at the bottom of the Postcard, to know about the concept of Lovemarks & the guru Kevin Roberts). Coined from Sanskrit word "Amoolya" meaning priceless, Amul is a brand loved by young and grown-ups alike in India. It's a brand that's been used in millions of homes since 1946.

The spark for this post came from the new outdoor advertising message that I saw while driving to the office this morning. And this time the theme for the latest brand communication was based on last week's Volcanic eruption in Iceland. Brilliant I say. Though I don't exactly remember, but it went something like this " FLIGHTS DIS- ERUPTION", NOT TO WORRY........AMUL! YOU'LL SIMPLY LAVA IT ". Coming to the visual, no Amul poster is complete without the famous round eyed, chubby cheeked utterly butterly girl ( Amul Moppet), who was right up there towering over the advertisement copy .

A journey of excellent storytelling about anything that's newsy, from anywhere in the world, that started way back in 1967, is still going strong.................AND I AM SIMPLY LOVING IT.......... ALWAYS HAVE.

http://www.saatchikevin.com/