The most simple things in marketing are more often than not, the most important ones as well. Companies spend oodles of monies to attract the customers to their stores every year. But in their unending quest for grabbing the attention, many of them often tend to forget the basics.
Look at these two pictures. A small ordinary restaurant in Connaught Place, New Delhi called English Dairy uses every trick in the bag to capture the attention of office goers as well as shoppers. Since it is not front facing, it tries to woo the people by giving them directions.
Well, when the customers can't find you, you better reach out to them and bring them in.
Interesting I thought........worth a postcard.
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