THIS WAY PLEASE...........WELL GUIDED !!

The most simple things in marketing are more often than not, the most important ones as well. Companies spend oodles of monies to attract the customers to their stores every year. But in their unending quest for grabbing the attention, many of them often tend to forget the basics.

Look at these two pictures. A small ordinary restaurant in Connaught Place, New Delhi called English Dairy uses every trick in the bag to capture the attention of office goers as well as shoppers. Since it is not front facing, it tries to woo the people by giving them directions.

Well, when the customers can't find you, you better reach out to them and bring them in.

Interesting I thought........worth a postcard.

I AIN'T A CREEP ...I AM FLESH N BONE TOO !!

We don't live in a perfect world. In our blind quest for perfection, we have become a cold human race . In fact we have become immune to the imperfections that surrounds us. We are unwilling to notice and acknowledge the great divide that exist in our daily lives.

What do you think, when you see a ragpicker at the street corner. A charsi ( druggie) or an unfortunate son ?? If you have been to the pride, the most popular shopping hub, Connaught Place, at the heart of New Delhi, you can see them walking, limping, crawling any time of the day or night.

I find it quite disturbing . Imagine coming out of a fancy restaurant and being mobbed by these unfortunate sons right outside the door . It's hard to fathom why the Traders Union, or the cops ( with you, for you, always - friends in Khakhi) don't seek help from a NGO to rescue these guys. It's not about cleaning our streets , it's about finding a better place for them.....maybe a home away from home. AT LEAST WE CAN TRY !!