Came across a very interesting article the other day from the man who doesn't require any introduction, Tom Peters, one of the greatest management thinkers of all times . It was titled " The goal of a sales call".
We all know it. The bottom line is to close and enhance the business. But what many of us tend to forget is the fact that there's something more that transcends the obvious. And that is to take every sales opportunity as a relationship - building encounter.
Dig deep, when was the last time a business was refused as it was not in the best interest of the client. Hard to remember, isn't it ?? I am struggling too.
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