YOU'VE GOT MAIL !!!

We all hate spam. Don’t we?? We lose lot of precious time, trying to get rid of all that junk from our mailboxes, every morning.

Snail mail is a passé; we all know …….speed mail is what we’ve come to rely on so heavily these days. Be it work or otherwise, we all use this tool extensively to get the message across.

I think e mailing is losing it’s potency in terms of holding the attention. Imagine the plight of the recipient. All kinds of messages keep piling in his inbox and separating the important ones from the unwanted lot becomes a mammoth challenge. It really dampens your spirits to discover that you have been inundated by scum of the cyber space without any warning.

I am a firm believer in the inherent power of e mails as a marketing weapon. If you can sprinkle your communication with elements of intrigue, put in the right words, the recipient can’t afford to ignore it. And the message will surely be read……. and who knows with a little bit of luck might elicit a response.

Good e mails are like mini billboards, trying to draw the attention of the recipient.

I put a lot of effort in my mails……..trying ever so hard to freeze the recipients in their tracks. I want my every message to shine thru’ like a silver lining behind the dark clouds of SPAM.

Honestly, I am not sure, whether every mail that I keep sending out is being read or not. But hey!! That doesn’t deter me from doing what i love doing as part of my daily drill at work....shooting lot of mails to my clients.

TO END …it’s not about what you say; it’s about how you say it.

Happy e mailing!!