Let's hear it for the new "P" !!

Marketing has come a long way today. And the original four P's have been stretched and transformed into a huge never ending list . And I presume we aren't finished yet. All the necessary "P's" in place, still success ain't easy to come by. It can't be guaranteed. There are umpteen examples out there. So close, yet so far. The success and failure of a brand today is not just the result of getting all the laid rules right, but taking one extra step. Or is it a giant leap?

P for PASSION is what this giant leap can be termed in today's context. Having a visionary at the helm, an excellent offering, a great set of employees , is a surefire recipe for annihilating the competition in their trenches, we all know this. But, in the long run if this new "P" is not an integral part of the whole mix, it could spell trouble.
Every soul behind the brand,irrespective of the levels and roles, need to be supremely passionate about what they do .
Apple a classic example, a company, a pioneer, always exploring new technological frontiers, fosters a culture where every individual is on fire....so full of passion. i mac, i pod ,i phone and many more such marvellous technological innovations, which are yet to come, are result of unparalleled passion.